Maria Chow

Apr 7, 2021

2 min read

On Marketing + Morality + Clickbait

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I’m in marketing. So oftentimes, selling products and services is all about attention, attention, attention.

A couple of years ago, I learned about the popular acronym AIDA — attention, interest, desire, action.

In the age of information overload, marketing becomes even more competitive. Attention becomes a commodity. Clickbait becomes the new norm because clickbait captures…